Earth Houring, Crowd Sourcing and Trafficking.

Time flew fast.   I just finished earth hour.  I didn’t stay home, I was driving during the course of earth hour and changes in local government jurisdiction also changed the lighting condition of roads. It is only now that I realized that lack of lighting can be hazardous specially towards traffic, increasing the risk of traffic accidents. Whoa!  Are we supposed to pull-over during earth hour, but that will waste an hour of travel. First time, an earth hour paradox had occurred.

The last time I was active for Earth Hour / SWITCH 2010 when I have to go to the Mall of Asia to join the concert of darkness organized by WWF but the for the previous years I just spent it at home. This year, fully unaware what time it was, I was driving.

Anyway, Spiderman was supporting the Earth Hour movement. Things are changing, because now Earth Hour has funded environmental improvement projects.  Does this make economic sense? Of course, environmental improvement has an economic value and any degradation is a loss of value.  Everyone has a responsibility to internalize their externalities.

 

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Filed under Biodiversity, Climate Change, Corporate Social Responsibility, Disaster Management, Environmental Management System, GHG Mitigation Effort, Greenwash, Renewable Energy and Biofuels, Sustainability

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