Shallow thoughts and strong principles

During my early years in implementing EMS, most people in the organization have started out programmes such as making a song about the environment, poster making contests or tree-hugging events in lieu of tree plantings. In a less mature organization, these programs are acceptable, since environmental performance targets are still in the baseline data gathering stage, but if such programs still exists after 10 years yet building system chillers are rotting away eating up so much energy during normal operational conditions, then the organization has remained in a position of shallow thoughts rather than of strong principles.

The way people have thought about me have also ranged from shallow thoughts to strong principles, I know some people have a tendency to assume and judge, maximizing their inductive reasoning or people I have known for years putting me in a pedestal.  Maybe now, I had hoped to have people around to share the same principles of having developed specific performance targets and long term continual improvement goals and could at least do away with poster-making, songwriting or tree-hugging for the sake of greenwashing.

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Filed under Corporate Social Responsibility, Environmental Audit, Environmental Impact Assessment, Environmental Management System, Greenwash, Sustainability

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